COR5
Our Portfolio
For technology brands
US Market Entry:
Go-to-market plans for international brands launching in the US.
Buyer Mapping:
ICP, territory, and decision-maker maps across athletics, fitness, and clinical.
Pipeline Build:
Outbound programs, CRM, and sequences that book qualified demos.
Pilots and Partnerships:
Paid pilots, LOIs, and channel deals that convert to revenue.
Complete this form to get your Vendor BioInsights Readiness Scorecard.
A short 3 min survey, domain-specific maturity assessment that gives a facility or a technology vendor a clear read on their evidence and go-to-market posture in under three minutes. It rests on a well-established principle in readiness research: maturity is multi-dimensional and is best assessed across a small set of meaningful domains rather than reduced to a single number
About Me
Marcelo Aller MBA CSCS
I have spent 20+ years at the intersection of exercise science and commercial reality, selling performance technology to the people who use it every day.
At Polar, Zephyr, Mio, and Biostrap, I managed national accounts across the NFL, NBA, MLB, NCAA, DOD, and USOC. Since then, I have built and led commercial teams at Total Gym, Equinox, OxeFit, and Biostrap.
BioInsights exists for one reason: to get research-backed technology into the hands of the coaches, athletic trainers, and clinicians who can use it. I only represent products whose science I believe in.
